Rooster Teeth is a large entertainment company with over 9.6 million subscribers on YouTube and millions more on Instagram, Facebook, and Snapchat. They have made a name for themselves in the gaming community and have redefined geek-culture as we know it. What started off as a small YouTube channel has turned into a legendary platform with original streaming content and its own 3-day convention to showcase industry-changing content and entertainment.
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My main project at Rooster Teeth was leading a 24-week Snapchat campaign for a new series and garnering an audience that would have otherwise not been exposed to Rooster Teeth's original content. In addition to Snapchat, I created daily original content (vertical video, gifs, graphics, stop motion) for Twitter, Facebook, and Instagram to promote live streams, events, and new content.
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My time at Rooster Teeth was incredible, being part of a social media marketing team for such an established and large platform was an amazing learning experience and was my first time communicating with such a massive audience. Feedback was immediate and bountiful- the fans knew what they wanted and I had to find out how to deliver.