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AuthenTEAK specializes in retail and trade outdoor luxury furniture supplying both residences and commercial spaces with high-quality and premium furniture and outdoor kitchens from over 100+ global retailers. My role at AuthenTEAK is with the e-commerce and web team and my role is as a digital designer.
Some of my daily work includes iconography, email design, seasonal look books, on-site graphics, social content, video editing, and strategizing. The biggest challenge I face is showcasing the products we sell across so many retailers through a unique, refined brand lens. I need to ensure that no matter the SKU, the design makes the product feel ultra-premium and part of our larger curation.
In this role I sunk my teeth into AI, using it for voice-over projects, video scripts, imagery, and more. I also learned how much a pizza oven actually costs and why I probably can't fit one in my NYC apartment.
ORGANIC SOCIAL
ECOMM GRAPHICS
From iconography to inline banners, I designed e-comm graphics with both web and mobile in mind. Some of my favorite web projects are creating icons for our internal library as well as using new AI tools to create unique campaign imagery.
VIDEO EDITING
I spend a lot of time in Premiere. For AuthenTEAK we leveraged footage from several of our brands as well as creating our very own in-house content. From instructional content to paid ads, we leverage motion wherever we can.
LOOK BOOK
One of my passion projects at AuthenTEAK was managing and producing our semi-quarterly Look Book. This is a document that is sent to all of our customers and vendors with the seasons, and showcased all of our inventory in an aspirational and editorial way.
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