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AuthenTEAK specializes in retail and trade outdoor luxury furniture supplying residences & commercial spaces with high-quality and premium furniture and outdoor kitchens from over 100+ global retailers. My role at AuthenTEAK is with the e-commerce and web team and my role was Digital Designer.
Some of my daily work included iconography, plenty of email design, seasonal look books, on-site graphics, social content, video editing, and strategizing. The biggest challenge I faced was showcasing the products we sell across so many retailers through a unique, refined brand lens. I need to ensure that no matter the SKU, the design makes the product feel ultra-premium and part of our larger curation.
In this role I sunk my teeth into AI, using it for voice-over projects, video scripts, imagery, and more across all of our channels. I also learned how much a pizza oven actually costs and why I probably can't fit one in my NYC apartment.
PAID & ORGANIC SOCIAL
All things Meta, TikTok, YouTube, Shopify, and more - I've got my hands on the analytics. I've got a grip on social from beginning to end. Whether it's getting the calendar into Asana or scheduling the final post in AWS, I own social start to finish.
Tech Stack
Figma, Adobe Premiere, Adobe Photoshop, Hootsuite, Sprout, AWS, Asana, Google Ads, Meta Ads
EMAIL MARKETING
I promise my files are perfectly named in the Klaviyo source code and I won't make the developers mad. From the smallest tweak in a footer to animating heroes to make a huge impact under 5MB, email marketing was our bread & butter. Curating a shopping experience digitally that makes people feel like they're in the showroom is no easy feat, but our CTAs worked & our copy performed!
Tech Stack
Figma, Klaviyo, Rejoiner, CMS/HTML, AWS, Adobe Photoshop, Adobe Premiere
ECOMM GRAPHICS
I can learn the ins and outs of a CMS pretty quickly. I worked closely with our dev team to deliver high quality landers and heroes that met our web specs without sacrificing impact. I created everything from inline banners to a suite of icons that were used cross-site.
Tech Stack
Figma, Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, AWS, Internal CMS
VIDEO EDITING
I spend a lot of time in Premiere. For AuthenTEAK we leveraged footage from several of our brands as well as creating our very own
in-house content. From instructional content to paid ads, we leverage motion wherever we can.
Tech Stack
Adobe Premiere Pro, NanoBanana, Veo3, Gemini, Midjourney. ElevenLabs
EDITORIAL LOOK BOOKS
One of my passion projects at AuthenTEAK was managing and producing our semi-quarterly Look Book. This is a document that is sent to all of our customers and vendors with the seasons, and showcased all of our inventory in an aspirational and editorial way.
Tech Stack
Adobe InDesign, Adobe Photoshop, Issuu, Internal CMS
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