With experience designing for leading fashion and beauty brands including Aveda, The Sak, and more, I've created visually compelling work that balances strong storytelling with elevated & strategic brand execution. My job in this industry was to create the platonic ideal of an avatar for the consumer to emulate while continuing to push the creative envelope of the brand.

From digital campaigns & social content, to marketing assets and influencer outreach, I've developed creative that reflects each brand's unique identity while engaging new and evolving audiences. Working across fast-paced, collaborative teams has strengthened my ability to translate creative concepts into polished, impactful designs that drive connection and elevate the customer experience in both e-commerce front & in-store.