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Mit arbejde hos Pepsi Co. var koncentreret som en 360 Brand Designer inden for Tea Brands og Pepsi Lipton Partnership. Jeg arbejdede tværfunktionelt med globale bureauer og interne grupper fra makro-til-mikro-niveau for at skabe formålsdrevne brand-kampagner for det mest premium-brand i Pepsi-Lipton-porteføljen.
Fra influencer outreach, out-of-home-aktiveringer, pakkedesign, brand building og innovation - min rolle hos PepsiCo tjener som en massiv vækstperiode for mig som designer. Med den rigdom af min tidligere erfaring i DTC-start-up-området og arbejdet på mit bureau, fik jeg virkelig finpudset mit arsenal hos så stor en virksomhed med sådan en bredde af muligheder. Jeg fik virkelig taget ejerskab af et brand og hjulpet det med at udvikle sig gennem post-COVID-forbrugermarkedet til at være te-porteføljens største indtjening ved udgangen af 2021. Den erfaring, jeg fik internt, er uvurderlig og gav mig mulighed for at opnå en mere overordnet, udzoomet, visionær linse langt ud over pixlen.
PAID & ORGANIC SOCIAL
All things Meta, TikTok, YouTube, Shopify, and more - I've got my hands on the analytics. I've got a grip on social from beginning to end. Whether it's getting the calendar into Asana or scheduling the final post in AWS, I own social start to finish.
Tech Stack
Figma, Adobe Premiere, Adobe Photoshop, Hootsuite, Sprout, AWS, Asana, Google Ads, Meta Ads
EMAIL MARKETING
I promise my files are perfectly named in the Klaviyo source code and I won't make the developers mad. From the smallest tweak in a footer to animating heroes to make a huge impact under 5MB, email marketing was our bread & butter. Curating a shopping experience digitally that makes people feel like they're in the showroom is no easy feat, but our CTAs worked & our copy performed!
Tech Stack
Figma, Klaviyo, Rejoiner, CMS/HTML, AWS, Adobe Photoshop, Adobe Premiere
ECOMM GRAPHICS
I can learn the ins and outs of a CMS pretty quickly. I worked closely with our dev team to deliver high quality landers and heroes that met our web specs without sacrificing impact. I created everything from inline banners to a suite of icons that were used cross-site.
Tech Stack
Figma, Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, AWS, Internal CMS
VIDEO EDITING
I spend a lot of time in Premiere. For AuthenTEAK we leveraged footage from several of our brands as well as creating our very own
in-house content. From instructional content to paid ads, we leverage motion wherever we can.
Tech Stack
Adobe Premiere Pro, NanoBanana, Veo3, Gemini, Midjourney. ElevenLabs
EDITORIAL LOOK BOOKS
One of my passion projects at AuthenTEAK was managing and producing our semi-quarterly Look Book. This is a document that is sent to all of our customers and vendors with the seasons, and showcased all of our inventory in an aspirational and editorial way.
Tech Stack
Adobe InDesign, Adobe Photoshop, Issuu, Internal CMS
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