Speculative Work

Genius is a media company founded in Brooklyn that uses crowdsourcing to compile the world's largest database of music knowledge. With a focus on rap and hip hop, Genius crowdsources lyrics, artist facts, and annotations to hundreds of thousands of songs. 

Genius is for the people, by the people. The focus of this campaign is to bring larger-than-life artists back to the streets they came from.

OUT OF HOME

MTA ads will be placed at the stops of local legends and give a fun fact that ties them to the neighborhood. 

TRANSIT

The digital subway maps on newer trains will label each landmark stop with the name of the featured artist. This will be a fun way to interact with locals who already know their stop in addition to tourists who frequently triple-check train maps. 

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